![]() ![]() Octave’s study measured the brain activity of participants, which revealed fascinating stats: “We had a 25% increase in the overall brain activity compared to a standard advert served through a smart speaker. People have even managed to create Skills that play games, which is a fantastic experience and a great medium.” Whether it’s sending you a link to pursue an action or running through an experience. ![]() “What we wanted to work out,” said McKay, “was do you have greater brand recollection, engagement, and awareness when you’re engaging with an ad actually talking to content that is trying to get you to do something. Tom McKay, Head of Product & Strategy at Octave Audio, demonstrated the power of actionable audio through a whitepaper - conducted in partnership with Say it Now, Xaxis, and Neuro Insights - which measured the impact of adverts delivered through Alexa Skills (interactive experiences controlled via voice commands) versus traditional audio ads. The brand-building potential of the booming smart speaker market Through a series of presentations and panels moderated by Joanna Burton, Chief Strategy Officer at ID5, experts from within publishers, agencies, and platforms shared their insights on multimedia success in a rapidly evolving digital landscape. ![]() The AOP’s latest CRUNCH event stepped away from the written word to explore how audio and video are changing the face of publishing and opening new opportunities for audience growth, accessibility, and diversified revenue streams. How audio and video are changing the face of publishing, from AOP CRUNCH ![]()
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